Hitmaka has the internet talking again after offering blunt advice to female rappers that many saw as both honest and controversial. During a recent Instagram Q and A, the hitmaking producer addressed what he believes is a major issue in today’s rap landscape, calling out what he described as an oversaturation of “p rap” and encouraging women in the genre to step outside the box.
According to Hitmaka, too many artists are chasing the same sound and image, which makes it harder for anyone to truly stand out. He explained that originality is what cuts through the noise, saying female rappers who want longevity should focus on doing something different instead of following trends that already dominate the charts.
The comments immediately sparked backlash and debate. Some fans agreed with Hitmaka, arguing that hip hop thrives when artists bring fresh perspectives and unique styles. Others pushed back hard, accusing him of policing women’s creativity and dismissing a style of rap that has helped many female artists gain power, visibility, and financial success.
Social media quickly filled with reactions from listeners and industry voices alike. Many pointed out that male rappers are rarely criticized for repeating similar themes, while women are often told to switch it up or tone it down. Supporters of Hitmaka countered by saying his advice was about market saturation, not morality or control.
Whether viewed as constructive criticism or misplaced commentary, Hitmaka’s words reignited a larger conversation about creative freedom, double standards, and what originality really means in modern hip hop. One thing is certain. The discussion did not fall on deaf ears, and female rap continues to prove that it is not a monolith and never has been.
