The Drake OVO stake sale marks one of the rapper's largest business moves to date, with Drake reportedly parting with 51 percent of his October's Very Own brand in a deal valued at $117.65 million. The transaction was reported on September 8, 2026.
The figure gives majority control of the fashion label to an outside partner while keeping the rapper connected to the brand he helped build into a recognizable name in streetwear.
What the deal reportedly includes
According to reporting, the sale covers a controlling 51 percent share of OVO, the clothing and lifestyle brand tied to Drake's October's Very Own imprint. The reported price of $117.65 million reflects the value the brand has accumulated over more than a decade.
Selling a majority position rather than the entire company allows the rapper to cash in on the brand's growth while retaining a stake in its future performance.
How OVO grew into a brand
OVO began as an extension of Drake's music identity before expanding into apparel, flagship stores, and collaborations. The owl logo became a widely recognized symbol, and the brand built partnerships that pushed it beyond a typical artist merchandise line.
That trajectory is part of why the reported valuation reached the level it did. Music-driven brands often struggle to sustain momentum, but OVO established a retail footprint that gave it standalone value.
Why the move matters
For Drake, the reported sale converts years of brand-building into a significant payout while keeping him tied to the label's direction. It also reflects a broader pattern of artists treating their ventures as assets that can be sold or restructured.
Handing majority control to a partner can bring capital and operational support, which often helps a brand scale further than a single founder can manage alone.
Artists turning brands into assets
The reported transaction fits a wider shift in which musicians build companies designed to hold value independent of their catalogs. Selling a majority position is a familiar step for founders who want to realize gains while staying involved.
OVO's retail stores, collaborations, and recognizable logo gave it the kind of standalone identity that outside investors look for. That identity is what allowed the brand to command the reported nine-figure valuation rather than being treated as artist merchandise.
The reported price also reflects how far the streetwear market has grown, with established labels now valued alongside traditional apparel companies. A brand with stores, a loyal customer base, and a distinct look can attract buyers seeking a foothold in that space.
What happens next
Attention now turns to how the new majority owner steers OVO and whether Drake remains publicly involved in its creative direction. The reported deal positions the brand for a new phase, and its next collections and store plans will show how the change in ownership shapes the label going forward.
