Black owned beauty brands are getting a well deserved moment this holiday season, and Forbes put a fresh spotlight on them on October 30. The new guide celebrates brands built with care, creativity, and deep knowledge of skin and hair, and it arrives at a perfect time for gift givers who want their spending to mean something. According to ThinkNow and its 2026 Holiday Shopping Report, 25.5 percent of Black consumers plan to spend more this holiday season than last year, with average planned spending reaching 549 dollars. That kind of intention can turn a simple gift into real support for founders, teams, and communities.
scalp care, and styling help. These are brands built from lived experience, and that care shows in formulas made for real routines, not quick trends.
For makeup lovers, the list is full of names that have earned loyal followings. Fenty Beauty stands out for inclusive complexion products, while Pat McGrath Labs brings luxury artistry and bold color. Danessa Myricks Beauty is known for multi use products that move easily from day to night, and The Lip Bar offers lip color made to be seen and felt. Black Ra
diance, BLK/OPL, and LYS Beauty round out a makeup shelf that puts a wide range of skin tones first, not last.
diance, BLK/OPL, and LYS Beauty round out a makeup shelf that puts a wide range of skin tones first, not last.Skincare and sun care get the same thoughtful treatment. Topicals is known for targeted care for hyperpigmentation and textured skin, while Buttah Skin and EADEM focus on melanin rich skin and even tone. Katini Skin draws on African botanicals for nourishment and hydration, and Crowned Skin and ROSEN add more options for everyday routines. For sun protection, Black Girl Sunscreen, CAY SKIN, and My Block Skin offer SPF made with real wear in mind, which makes them easy gifts for anyone who spends time outdoors.
Haircare is another proud part of the story. PATTERN Beauty, Cécred, Mielle Organics, and Camille Rose speak directly to curly, coily, and textured hair, while The Doux, BREAD BEAUTY SUPPLY, tgin, Design Essentials, Donna's Recipe, and Briogeo offer wash day staples,
scalp care, and styling help. These are brands built from lived experience, and that care shows in formulas made for real routines, not quick trends.If you are building a gift list, start with one person and one need, then choose a product that fits their routine. A lip color, a glow giving skincare set, a sun care staple, or a haircare bundle can all make a thoughtful gift. When shoppers choose Black owned beauty brands with intention, they are not just buying a product. They are celebrating founders, supporting jobs, and keeping beauty culture rich, creative, and full of joy.
